Our Team
Duane Peoples, CFP®, CKA®, CEPA®
Founder & CEO
Private Wealth Advisor
Duane is a native of Allentown and President/CEO of Peoples & Co Private Wealth Stewardship. Drawing on more than twenty-five years in private business, he integrates his personal experience overseeing 350 employees and a manufacturing/supply-chain that crossed four continents, into his stewardship approach to financial planning. He understands that behind every entrepreneur, executive and professional is a family that is the true asset to any enterprise. His methods are in-depth, comprehensive, and purposefully structured to manage complex situations and circumstance.
After graduating from Bethlehem Catholic High School, a wrestling scholarship took him to Oklahoma State then on to Penn State University where he graduated with a B.A. in International Business and met his wife Patricia. Together they have two children, Craig (28), Grace (24).
Duane is a CERTIFIED FINANCIAL PLANNER® professional, Certified Kingdom Advisor® (CKA), Certified Exit Planning Advisor™ (CEPA), and long-time facilitator of Dave Ramsey’s Financial Peace University. He’s a member of the Cedar Crest Bible Fellowship Church where he also teaches a course on Financial Stewardship and Biblical Wisdom in the All Life Discipleship Institute program. His part-time passions extend to playing the piano, where thanks to the strong influence of Jim Brickman, David Lanz, and Robin Spielberg, he’s frequently reminded to focus his best efforts on financial planning.
Patricia Peoples, CFP®, CKA®, CLU®, ChFC®, QPFC
Managing Partner
Patricia Peoples, Managing Partner, has been advising families, professionals, and business owners prudently and economically toward their goals since 1989. Pat’s motto is “integrity first, always” and her greatest joy professionally is seeing your goals and plans come to fruition. Pat delights in serving generations of families – the child that was playing on the floor during early planning meetings with parents is now a successful, productive adult who has chosen her as their financial advisor.
With extensive credentials to her name, Pat is a CERTIFIED FINANCIAL PLANNER® professional, a Certified Kingdom Advisor® (CKA), a Chartered Life Underwriter® (CLU), and a Chartered Financial Consultant® (ChFC). Her expertise and commitment to excellence have shaped her role as a trusted advisor in financial planning.
Stringent continuing education is a pillar of Pat’s practice, as she endeavors to learn the latest strategies to add value to your relationship, perhaps saving you money, maximizing social security, helping you navigate Medicare, and helping you align your investments to your values. To provide continuing education for her clients and their friends and family members, Pat regularly offers fun, educational programs to keep an ongoing dialogue and to better serve her clients.
Pat is married to Duane, her college sweetheart and partner. Their son, Craig, is a finance graduate of Grove City College and their daughter, Grace, is a marketing graduate from Temple University. Both are key in the succession plan for Peoples and Co. Private Wealth Stewardship. Outside of the office, Pat’s passions are Ladies Bible study at Cedar Crest Bible Fellowship church, and group exercise including cycling and strength building.
Craig Peoples
Director of Private Client Wealth Solutions
Private Wealth Advisor
Craig Peoples is a native of the Lehigh Valley and a proud graduate of Allentown Central Catholic High School. Craig received his Bachelor of Science in Finance from Grove City College.
Helping, investing in and teaching others has been a passion of Craig’s for his entire life. In 2013, Craig became a camp counselor at Victory Valley Camp, and for 8 summers, had the pleasure of working with over 7,000 students. In college, Craig spent his free time working for Grove City Alliance Church as a youth ministry intern, further establishing his passion for putting others first.For five years, Craig also was a part time faculty member at Lehigh Christian Academy, teaching Finance and Economics as an elective for 9th-12th graders.
Craig proudly works at Peoples & Co Private Wealth Stewardship, a firm deeply rooted in family values, alongside his father, Duane, mother, Patricia, and sister, Grace. His journey in financial services began at a prominent wirehouse, where he distinguished himself in their rigorous training program and earned esteemed club ranking recognition. Motivated by a desire to offer clients personalized care and specialized expertise, Craig made the intentional move to Peoples & Co. Here, he embraces the opportunity to harness boutique, private wealth resources that align closely with his commitment to delivering tailored financial solutions. This transition empowers Craig to build lasting relationships founded on trust, integrity, and a genuine dedication to the financial well-being of his clients and their families.
Seth Maulfair
Registered Director of Operations
Seth is a 2008 graduate from Penn State University with a Bachelor of Science in Finance. Seth has his Series 7, 65 and 63 and more than thirteen years of experience in the financial service industry. Seth joined Peoples & Co Private Wealth Stewardship as the firm’s Director of Operations and is responsible for critical day-to-day operations within the company.
Seth is a native of Lebanon County, where he grew up in a large family of six children: five boys and one girl. He lived in California for over three years before moving back to Pennsylvania with his wife of 17 years, Holly, and their two young children, Caleb, 6 and Tristan, 4.
In addition to fun times with his family, Seth enjoys woodworking, hiking, and if he ever finds the time again, weightlifting.
Brian Gicking
Director of Administration
Brian is a lifelong resident of Allentown. After graduating from Allentown Central Catholic High School, Brian attended and graduated from Penn State University with a Bachelor of Science in Management. He started his financial career as a stockbroker at a firm on Wall Street in New York City. When an opportunity arose, Brian returned to the Lehigh Valley where he continued his passion for finance for the last 20 years.
Brian has joined the team at Peoples & Co Private Wealth Stewardship as the Director of Administration. Bringing with his 23 years of experience he maintains his Series 7, 24, 55, 57TO, 63, and 65 registrations.
He and his wife Sharon of 20 years reside in Allentown with their daughter Aubrey. In addition to spending time with Sharon and Aubrey; Brian also enjoys golfing, competitive clay bird shooting, and racing and working on his small car collection. His ideal number of cars is just one more.
Grace Pasquale
Paraplanner
Grace is the Paraplanner at Peoples and Co. Private Wealth Stewardship. She holds a Bachelor's degree in Marketing from Temple University, where she gained foundational knowledge in social media, market research, advertising, and digital marketing.
Prior to her current role, Grace spent two years at Altitude Marketing as a Social Media Specialist, refining her skills and contributing to digital marketing strategies.
Driven by a passion for helping others achieve financial freedom, Grace is actively pursuing certifications as a CERTIFIED FINANCIAL PLANNER® practitioner. Her career journey combines her marketing expertise with a commitment to guiding individuals toward financial security.
Originally from Allentown, PA, Grace graduated from Allentown Central Catholic High School and has lived in both Lancaster and Philadelphia. She finds fulfillment in her faith and community at LCBC church.
Outside of work, Grace enjoys hobbies such as scrapbooking, reading, and thrifting, which provide a creative outlet and balance to her professional life. She is excited about her role at Peoples and Co., where she aims to make a positive impact in financial stewardship.
Financial Success Begins by Freeing Your Mind
We welcome the opportunity to listen to you speak freely about your hopes, dreams, and financial goals.